Marketing Tips for Contractors

Google Ads basics for contractors

Start narrow. Pick the one or two services with the best margins, target only the area you can serve profitably, and add negative keywords for “jobs,” “DIY,” and “free.” Track phone calls from day one — clicks alone don’t tell you whether a campaign is working. Learn more about our Google Ads management.

5 ways to get more qualified leads

• Create a separate page for each core service instead of one generic services page.
• Put a click-to-call button at the top of every mobile page.
• Ask two or three qualifying questions on estimate forms.
• Respond to new leads within minutes, not hours.
• Use your own project photos — stock images reduce trust.

Using email to win commercial contracts

Commercial buyers such as facility and property managers respond to short, specific emails that explain what you do and why it’s relevant to their buildings. Keep messages brief, personalize by role, follow up a few times, and always include an easy way to opt out. See our commercial email marketing service.